PROBLEM
Dance gear is not only expensive can be a major producer of waste.
RESEARCH
Tap dancers frequently have to change the taps on their dance shoes, they often do not know how to dispose of their taps for recycling.
SOLUTION
A recycling program for tap dancers to return their used taps for a discount on their next purchase. These taps will be recycled along with other sourced aluminum materials to create eco-friendly recycled taps.
DESIGN CHOICES
The name for the company "Canty" means: cheerful, sprightly. Adjectives that would often be used to describe tap dancers.
The penguin is inspired by classic tap dancing suits with the tail which made dancers resemble penguins on stage. The bird is flying off from the word as a dancer would jump on stage.
The posters show the product assembled and in use, and the big display sans-serif font, brings attention to the main priorities of the company: love for the environment and dance.

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