INTRODUCTION
Re-design of assets for the Levy restaurants food and beverage brand "Cultivated" for their operations within The Javits Center.
PROBLEM
Incomplete brand guidelines missing typography usage rules, brand voice, imagery, etc.
SOLUTION
Updating usage guides and assets related to create consistent looks that match the mission and vision of the brand.
MENU
BEFORE
+ Photos of menu items
+ Category names in headers
+ Legible headers and subheaders
+ Typography hierarchy
+ Simplified icons
+ Use of brand colors
AFTER
WAYFINDING
BEFORE
+ Use of more legible font
+ Differentiation from back of house signage
+ Use of patterns
+ Color options to differentiate from shows in the venue
AFTER
EVENT MENU DESIGNS
