BRAND
Big Blue Whale is a concept for a small family owned beach front restaurant in Florida. It is inspired by the story of a Dominican fisherman and an encounter with a whale in the Dominican republic.
DESIGN DECISIONS
The logo is hand lettered in shapes that allude to the sea and whale fins. In addition for more contrasting areas there is an alternate logo including a whale illustration.The menu also uses minimal illustrations to maintain the lighthearted spirit of the brand.
The color palette uses blues, greens, and whites, inspired by the sea. In addition The imagery used is limited to either pictures of food, or items alluding to the sea side such as boardwalks.
WEBSITE
Single page layout providing only the Website information and menu. This was created with the purpose of small business owners having independence and being able to update their website easily. The menu specials can be changed easily changed weekly and the menu can be updated as needed. Since the food selections are limited options are show in tabs with pictures of the most popular items in each section.
RESPONSIVENESS
The website is responsive to all devices allowing the business to have access to any demographic.
SUPPORTING MARKETING
The whale motif and logo are used on the hat that is a uniform for the restaurant, a simple way to help people remember the brand ( and shield the servers eyes from the Florida sun!). The take out bags feature a big whale and restaurant information making it easily recognizable, but also serving as advertisement for the business. The bags are sealed with Whale stickers that can also be Found at the restaurant. Because the love for sea life is very important for the brand items out of recycled paper.
